Dramatically whiter, brighter shirts! Longer lasting shirts! (Lower alkalinity reduces tensile strength loss) No collar scrubbing! Less shrinkage of collar and cuff facings! Excellent soil removal!

Removes albuminous stains! Prevents starch build-up! Smoother surface texture! Safe for new wrinkle-free fabrics! Equally effective on down and fiber-filled bedspreads and comforters, lab coats, chef's aprons, family wash and linen!

Capture a customer's shirt business and it's almost certain you'll also get his or her drycleaning business. The best way to do that is with new Platinum Shirt & Laundry Detergent. Once customers see how it outwhites, outbrights, and outperforms everything else, they'll bring their shirts only to you. And their drycleaning, too!

Want proof? Just ask Harvey Gershenson of Sterling Cleaners in West Los Angeles. In a recent study, he documented that new customer retention for consumers using both drycleaning and laundry services was an astounding 85% or better! But retention dropped to just 50% for less for drycleaning only!

And not only will Platinum Shirt & Laundry Detergent increase your current business, as well as add new business, it offers still more money-making and time-saving opportunities!

One bath at 140 degrees lessens demand on your water heating system and saves energy! One wash, two rinses and a sour lessens demand on your water softening system and saves water! Shorter cycle means increased machine productivity!

Low-alkaline means increased worker saftey! Reduced pinhole and fabric damage claims save money! Easy to use system reduces operator error and gives consistant results!