Sanitone: Not Just Soap. Solutions.

Technical Tips for Drycleaners


Drycleaning Whites

One of the easiest ways for a customer to judge the performance of their cleaner is by the appearance of her white garments. The industry, in general, has a reputation for turning whites grey; a reputation that is somewhat deserved. The consumer laundry products industry reflects the importance of this concept with it's "which laundry looks whiter" approach to advertising. The consumer perceives that if the whites are clean, the rest of the garments are clean also.

Sanitone plants, with their characteristic high distillation and modern detergent chemistry, generally produce whites well above the industry average. Those licensees who closely monitor their product are rewarded with strong customer loyalty and growth through word of mouth referrals. In this slant we will discuss some of the factors that contribute to clean bright whites.

Some of you may have other methods or procedures that you use to insure bright whites.  If so, we'd like to hear from you.  Perhaps this discussion will be of some value as you review your own operation to assure yourself that you're producing the brightest possible whites and pastels.  Whites are a yardstick your customer can use to evaluate your service and to reinforce her loyalty to you in the face of increasing competition.

 

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